Freelance Copywriter Portfolio | Thought Bubble Content

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Thought Bubble Content

PORTFOLIO

Retail
SaaS and Tech
Personal Development
Healthcare and Mental Health
Insurance and Financial Services
Property development and real estate

Furniture and housewares
Discounts and Promotions
Advertising and Marketing
Automotive industry community engagement
Fundraising and Nonprofits
B2B and B2C

My writing samples are batched by type below...

I've written for individuals, agencies, small businesses, mid-sized corporations, startups, and Fortune 500 companies.

I've done writing that covers:

Mobile App and Website Copywriting:

Mobile App Copy

Sample from a gamified discounts app. They wanted something fun with a bit of sass.

Website - Home Page

Buxbo home page copy.

Website - Business Page

Buxbo Website business page copy.

Bethune Lofts website copy

Some copy from the Bethune Lofts website.

Google and Social Media Ads:

"Blue Hair" - Facebook Ad

I wrote and designed this ad for an insurance company trying to get the attention of people in their 50s.

"Transformation" - Google Ad

I created this Google ad for a treatment center.

Personal Development Webinar Ad for Facebook

Facebook ad copy for author and psychologist Ron Friedman's personal development webinar.

"Enjoy Everything" - Google Ad

Google ad I wrote and designed for an insurance company.

Emails, Scripts*, Product Descriptions:

I do event invites for a Detroit IT meet up for a tech sales exec. This had a big bump in the CTR compared to the regular emails w/headers we'd been doing.

B2C Commercial Script

Commercial script that hits the emotions for a luxury drug and alcohol treatment center.

Thought Bubble Content

Email invite to Detroit's largest Tech Happy Hour.

La-Z-Boy Product Descriptions

Retail product descriptions for the La-Z-Boy website.

*I recently completed a script for an agency for a Ford dealership commercial that ran during Detroit Lions games. I can't post it here, but if you're interested, I'm happy to send a link--just ask :)

Social Media Content:

Instagram Carousel - 7 ways to prepare for panic attacks

Instagram Carousel

7 Ways to Prepare for Panic Attacks; IG Carousel I wrote and designed for a treatment center.

Funny LinkedIn Posts

LinkedIn posts I wrote and designed. The client loved to get a laugh. (The comments from Vince are also me!)

LinkedIn profile for Tech sales exec

Designed a new header, crafted a new headline, and composed "About" text for a sales exec in cloud computing.

Profound data captured in an infographic

Ultra-scientific analysis to generate interest in a tech event with a cool infographic I created.

Marketing Materials:

Nonprofit brochure

Brochure copy (I mocked it up because it hasn't printed yet) for a MI program for expectant mothers.

Elaine Lofts brochure

Brochure for a real estate developer. I did the writing, design, and got it printed.

Healthcare SaaS company rewards program brochure

Brochure for new rewards program for NEMT SaaS start-up.

Tech event postcard

Valentine's Day postcard invite for tech happy hour.

Blog Posts and Articles:

B2B Blog Post - Experiences Not Stuff

B2B Blog Post - a light tap on emotions with a pleasing hint of sass

"Reward Your Customers With Experiences...Not Stuff". B2B blog post for Entertainment Rewards.

HenriettaHaus pizza

Well-loved Chevy "In the D" article with a bit of whimsy and imagery.

Article about a local pizza joint for Detroit Chevy Dealers'--got more clicks than anything they'd posted in months.

Metro Detroit Chevy Dealerships website "In the D" article

Colorful article about murals for Chevy "In the D"

This is a DIY tour of Detroit murals I wrote for the Chevy "In the D" website. It got lots of Facebook attention.

Copywriting sample - Melanie Grinnell

Love this one about my city's Labor Day Fest!

Some storytelling and humor in this article for Chevy about Hamtramck. Also syndicated to local news sites.

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